On Set - Philpark Clothing

I have a confession to make. Last night I made a mistake that I have never made before. I spent the better part of the night watching Man of Steel for the first time (I should say now, I have an obsession with Superheroes) before setting in to what I hope will become an habitual blogging session. By the time I had finished the clocking was hitting 3.30 but I had an empty day today so wasn't too fussed. Or so I thought... it must have only be half an hour later that my brain disconnected from movies and blogs and reconnected with reality, reminding me that I had a photoshoot at 9.45 this morning! Alarms set, lights off.....4 hours "sleep" later I was up, shaving and shovelling coco-pops down. Left the house at 9am, not bad considering the five hours notice!

not a happy weasel

Not happy, but professional :) I arrived at the Philpark offices on time and ready to work. This is not my first job with the brand. I shot with them earlier in the year for their summer campaign, before starting the A/W collection a couple of weeks ago. Then, we did the fun part...shooting the campaign images and accompanying video. Today was the lookbook and images for the online store. To give you guys a little background on the brand, it was started in 2011 by Javi Fondevila who was shortly joined by his brother Christian. What started out as essentially an extreme sports brand has blossomed into surf, skate and streetwear that I am proud to step outside in. In the short time Ive know the brothers, Philpark has undergone an expansion growing from just the one store to three and I know as I type this there are plans and motions in practise to keep the brand moving forward. 

So, 10.30, five of us; Christian, the photographer Marc and his assistant Xavi, and the other model, also named Marc, and I get set to work. Well they did anyway...

Marc Alegría shooting for Philpark A/W 13 - behind scenes

....I messed around with what has to be the most unnecessarily overly blessed mannequin Ive ever come across....

just...yeh...hmmmm

Fooling around done with, I also got to work, and the hours simply flew by. Its days like today that remind me why I love what I do so much, when you have people who know what they want, and people who know how to get it. Marc and I each had four looks in total for the lookbook as well as doing individual shots for around 25 items for the website. Maybe that doesnt sound a lot to you but when we do these photos its not a simple case of thrown on the t-shirt and press click. I laughed at that mannequin above but essentially we serve the same purpose. I put on the clothes, find a position both the photographer and I are happy with, then Christian would go to work. Every crease is looked at, seemingly every hemline stretched. Photos were taken again if things were slightly off, if a logo was covered just that little bit too much. There is certainly a precise art to doing these photos well, and I feel we as a team achieved that today. 

I like to pretend I'm a Stegosaurus, and the pegs are my spikes (true story)

A sneak peek of whats to come in the lookbook. You can see the difference between this emotive image and the statuesque stances in the top right for the online store.

Photographer Marc Paitot, model Marc Alegría, Philpark personified Christian Fondevila, me :), and Xavi Puildor

A team that's just as happy at the end of the day as they were at the beginning is certainly a good sign. I want to give my thanks to all those involved and I look forward to seeing the end results!

Peace x

www.Phil-Park.com

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